Cryptocurrency exchange Binance to offer crypto asset managers 'fund accounts' that mirror TradFi trading

Binance to Offer Crypto Asset Managers 'Stock Accounts' That Reflect TradFi Trading

The world's largest cryptocurrency exchange provides digital asset managers with specialized omnibus accounts that allow them to pool their investors' assets.

Author: Ian Ellison | Edited by Sheldon Rebeck April 24, 2025, 11:50 AM

What you need to know:

• Binance Stock Accounts provide a universal net asset value (NAV) per unit while reducing administrative burden.
• Asset managers who are eligible to participate in the program and licensed in their jurisdictions can open multiple fund accounts and employ different trading strategies tailored to each fund.

Binance, the world's largest cryptocurrency exchange, offers digital asset managers unique accounts that allow investors to pool their assets to make managing crypto funds more like a traditional financial experience.

The pooled “fund accounts” introduce the concept of a universal net asset value (NAV) per unit used by buy-side firms to provide clear and traceable profits and losses for each fund, addressing the lack of a common market standard in crypto asset management, Binance said on Wednesday.

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Unlike the rarefied world of high finance, cryptocurrency trading is still evolving from a relatively simple retail market into a more institutionally oriented environment, a process that requires infrastructure transformation.

“Asset management is a very mature and established industry in TradFi,” said Katherine Chen, head of institutional and VIP at Binance, in an interview. “In the crypto space, we believe there is significant demand for this specialized expertise and infrastructure, as the barriers to entry and learning curve are still quite high at the moment.”

There are pain points for both investors and managers, Chen said. Trust is an important aspect for investors, so using an established brand with clear evidence of reserves and transparent net asset value is critical, she said.

Asset managers who are eligible to participate in the program and are required to be licensed in relevant jurisdictions no longer face the same heavy burden of administrative and other operational tasks and can open multiple fund accounts and apply different trading strategies tailored to each fund.

Chen estimates that the expected volume of asset managers likely to be attracted to Binance Fund accounts could range from around $1 million in assets under management (AUM) at the low end to around $20 million.

“It's going to be a diverse mix. But clearly this type of infrastructure is really suited for new or smaller asset managers to get started and scale up properly,” she added.

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