Cryptocurrency ETFs Gain Massive Popularity Among US Advisors As 'Reputational' Risk Disappears

Cryptocurrency ETFs are becoming increasingly popular among financial advisers in the US as ‘reputational’ risk is no longer a barrier

According to Cynthia Murphy, Senior Investment Strategist at TMX VettaFi, cryptocurrency has become a hot topic for every financial advisor, with 57% planning to increase their investments.

Posted by Helen Brown | Edited by: Aoyon Ashraf Updated: March 24, 2025 19:37 UTC Published: March 24, 2025 19:04 UTC

What you need to know:

• The majority of financial advisors in the U.S. intend to increase their holdings in cryptocurrency ETFs this year: 57% plan to increase their investments, while only 1% plan to decrease them.
• Advisors are particularly interested in crypto ETFs that invest in public companies involved in the cryptocurrency industry, such as Strategy or Tesla.
• Spot and multi-token ETFs are also gaining attention, with 22% of advisors looking to invest in spot crypto ETFs and 19% showing interest in funds that hold multiple tokens.

Las Vegas — Financial advisors in the U.S. are actively supporting cryptocurrency ETFs and are ready to increase their investments this year.

During a presentation at the Exchange Conference in Las Vegas, Todd Rosenbluth, head of research at TMX VettaFi, and senior investment strategist Cynthia Murphy presented the results of a survey conducted among thousands of financial advisors in the U.S., claiming that cryptocurrency is “part of everyone’s conversation today.”

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The results showed that 57% of advisers intend to increase their holdings in crypto ETFs, while 42% are expected to maintain their current position. Only 1% — virtually no one — are willing to reduce their holdings.

“Last year, the message was that it was a reputational risk. Today, no advisor can avoid at least a basic conversation about cryptocurrency,” Murphy said.

Although the U.S. Securities and Exchange Commission (SEC) approved spot Bitcoin ETFs in January 2024, a year before President Donald Trump’s inauguration, the new administration’s enthusiasm for the crypto industry has likely contributed to its broader institutional adoption. Regulators including the SEC and the Commodity Futures Trading Commission (CFTC) have changed their stance on cryptocurrencies since the start of Trump’s presidency, signaling a friendlier and clearer approach to regulation.

Respondents highlighted their interest in crypto ETFs, which are funds that invest in publicly traded companies involved in the crypto space, such as Strategy (formerly MicroStrategy) or Tesla.

“You can’t ignore the situation, and that’s why cryptocurrency capital has become so popular: it’s perhaps easier to understand and master,” Murphy added.

Since Trump took office, Michael Saylor’s MSTR stock has risen more than 100%, making cryptocurrency stocks more lucrative for both individual and institutional investors. MSTR stock has given up some of its gains since hitting all-time highs; however, the survey results seem to indicate that

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